11/24/2023 0 Comments Stupid zombies 3 day 39The social media universe for The Choice at 13.1M was smaller than PPZ‘s 34.4M. Few of those in PPZ‘s cast, from Lily James to Doctor Who‘s Matt Smith, have a wide social media swath. What financier Cross Creek did was make PPZ cheaper than that Timur Bekmambetov movie, $28M to a $69M production cost.Īccording to RelishMix, the social pushes on PPZ and The Choice were light, a potential factor to their slowdowns. failure of another period genre mix, Abraham Lincoln Vampire Hunter, which died with a $16.3M opening and final take of $37.5M stateside. If one was looking for a backstop on PPZ‘s greenlight, they should have noticed the B.O. It turns out no one was screaming for a cinematic zombie-Jane Austen mashup, as clever as it may have appeared on paper. Pic was based on the New York Times bestseller by Seth Grahame-Smith, who co-billed himself with Jane Austen. Sony screened this movie extensively and achieved great responses, so it’s too ironic that audiences would ax this title’s head off, which vied to up the stakes of the zombie genre. During the Christmas season, PPZ spots ran during FX’s American Horror Story: Hotel in an effort to hit its prime under 25 demo. You can’t say that Sony didn’t get the word out on PPZ. The studio took the title and cast to Comic-Con last year to show off footage and even dropped a trailer as early as last October. On the upside, The Choice drew the lions share of women, 83% to PPZ‘s 61%. Even though the title received a B+ CinemaScore, with a start this low, any good word of mouth isn’t likely to resonate. Rather than build a Sparks title with the best cast possible (read Tatum for Dear John or Ryan Gosling and Rachel McAdams for The Notebook) , Hollywood has settled on developing these weepy romance novels for a dime, and audiences aren’t stupid. However, Sparks’ adaptations at the B.O. have become as tired as Stephen King’s big screen titles did during the 1980s when Hollywood ODed on them. The Choice‘s FSS marks the lowest debut for a Nicholas Sparks’ property at the B.O., charting below 2014’s The Best of Me which opened to $10M. Lionsgate had very little skin in The Choice: It was a $10M pick-up. According to iSpot.TV, Uni spent $21M on ads and media which is more than the $11M that Lionsgate spent on The Choice and the $12M that Sony shelled out on PPZ.īoth those titles came up short of their studio projections with weekend openings, respectively, of $6.05M and $5.3M. While this lightweight Coen comedy will likely fall short of Intolerable Cruelty ($35.3M) and The Ladykillers ($39.8M), both of which earned C grades, Caesar‘s all-star ensemble of Channing Tatum, George Clooney, Scarlett Johansson, Josh Brolin and Jonah Hill could will this $22M production toward break-even when you factor in overseas. That over-performance was attributed to two things: great word of mouth spurred by critics (79% fresh on Rotten Tomatoes) and Coen Brothers fans who showed up at 37%. KFP3 will receive an extra bounce next weekend when kids are off during the Presidents’ Day four-day holiday.Įven though Universal’s Coen Brothers movie Hail, Caesar! was stigmatized by an overall C- CinemaScore with older demos scoring it in the D-range, the yesteryear Hollywood comedy beat those grades at the box office with $11.36M, a bit better than Uni’s $10M projection last week. Family titles typically hold better than adult ones on Super Bowl Sunday and KFP3 was only off 57%. At the same point during its run, KFP2 had already clicked past $100M, but that was during June when more people are available. Peacock Expands MSNBC Content With Renamed Channel, Plans For Mika Brzezinski, Michael Beschloss And Nicolle Wallace ShowsĭreamWorks Animation/20th Century Fox’s Kung Fu Panda 3 held No.
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